DUG | Potato plant-based drinks | Green Heads EU

We researched and discovered a new plant-based alternative for making drinks: the genius potato. DUG is a plant-based drink made from potatoes and is delicious, creamy. It has a really low climate footprint and can be used just like any other milk. It creates the perfect foam in coffee, works just like milk and happens to be the most sustainable alternative on the market. Brilliant, isn't it?

So this Swedish brand has its roots in science and research. It was in Sweden that DUG developed their patented emulsion technology, and there they continue to develop new ways to harness the power of potatoes. DUG herbal drinks are currently sold in stores in Sweden, Ireland, the United Kingdom and, thanks to Green Heads, also in the Czech Republic.

In addition, potato protein does not contain any of the 14 most common allergens, making it well tolerated and versatile. Not to mention that potatoes have fantastic sustainability credentials. Following these discoveries, Eva Tornberg set out to develop a range of potato-powered plant-based food products that would benefit not only plant-based and vegan consumers, but also environmentally conscious individuals and those with allergies or intolerances.

It all started when Eva Tornberg, a professor of food technology at the world-renowned University of Lund in Sweden, was completing an assignment for the starch industry. During her research, she discovered the unique properties and interesting benefits of potato protein. In particular, she realized that potato protein has an excellent amino acid profile, which is exceptional for a plant-based protein source.

Potatoes have been known for about 7,000 years, when people began to grow them in South America. You probably eat them in one form or another every week, right? Most people do. But have you ever thought about why potatoes are such a widespread food? It is a vegetable with many genius properties. So many, in fact, that DUG knew they just had to make it drinkable.

IN SPACE
Potatoes can grow in space too! Yes it's right. In 1995, potatoes became the first food grown in space, aboard the space shuttle Columbia.

FULL OF ANTIOXIDANTS AND NUTRIENTS
Forget lettuce, apples or tomatoes. Some types of potatoes contain as many antioxidants as blueberries.In addition, potatoes contain almost all the nutrients that a person needs. This means that you can live almost exclusively on potatoes! They are a perfect mixture of proteins, vitamins, minerals, fiber and carbohydrates. 100g of potatoes = 1/3 of the daily requirement of vitamin C. The only thing you would need to add are vitamins A and D, which are not found in potatoes.

ONE OF THE MOST SUSTAINABLE FOODS IN THE WORLD
You can grow them almost anywhere and it takes absolutely nothing to grow them. More than a quarter of a million servings of food can be obtained from one hectare, with a very low carbon footprint.

AWARD WINNING AND DELICIOUS
Did you know that DUG is already an award-winning drink? At the recent World Food Innovation Awards, DUG placed first and second in two important categories.

When DUG was created, it was extremely important to its inventors that you could use it just like any other milk. Whether you pour it into coffee or tea, bake or cook, DUG never separates. This makes it the perfect everyday alternative to any dairy or plant-based drink.

At DUG, they use potatoes that offer a milder, more neutral flavor profile and benefit from being free of the most common allergens, making them ideal for use in products consumed by people with intolerances or allergies.